Global technology services provider Claranet has announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status.

This designation recognises that Claranet provides proven technology and expertise to help Digital Customer Experience customers by providing end-to-end solutions for all phases of the digital customer acquisition and retention lifecycle. These include content management and marketing automation to engage prospects and customers with the right experience, effective and secure commerce solutions to create a seamless buying experience, and data analytics solutions to support decisions and retain customers.

Achieving the AWS Digital Customer Experience Competency confirms Claranet’s position as an AWS Partner Network (APN) member, providing specialised technical proficiency and proven customer success with a specific focus on workloads based on content management, marketing automation, digital commerce and/or consulting practice. To receive the designation, APN Partners must possess deep AWS expertise and be able to deliver solutions seamlessly on AWS.

Charles Nasser, founder and CEO of Claranet, said:

We’re proud to have achieved AWS Digital Customer Experience Competency status. We’re committed to helping our customers achieve their technology goals by making the most of the agility, breadth of services and pace of innovation that AWS provides, and this recognition is indicative of our dedication in this respect.”

AWS enables scalable, flexible and cost-effective IT solutions for companies of all sizes, ranging from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

In recent months, Claranet worked with fast-fashion brand Oh Polly to assist its migration to AWS, as part of the company’s bid to overhaul its IT estate and address the issues it was encountering with its previous hosting solution.

Commenting on the project, Mike Branney, Managing Director at Oh Polly, said:

After some deliberation, we recognised that a cloud solution hosted in AWS would help address the load, flexibility and adaptability issues we were experiencing. We knew that Claranet has a positive track record with similar fast-fashion brands, making them a clear choice in helping us migrate to AWS. We were immediately impressed with Claranet’s understanding of the platform, as well as the wide range of expertise and skills they were able to show from day one.”