Gaining competitive advantage through the cloud

When was the last time that individual giving was the largest source of income for the voluntary sector?

Any ideas?

March 2004.

Insight: recently it’s proved very tricky to attract and keep those new donors.

At the same time, the public sector is reducing its responsibilities in related respects, putting greater pressure on the third sector to overdeliver whilst underesourced.

Charities need to find a way to maintain competitiveness under these less-than-ideal conditions.

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