Comic Relief recently raised an outstanding £78 million as part of its ‘Red Nose Day’ telethon. Their website was inundated with visitors. Far more than during normal periods.

How did they manage to afford all the extra IT equipment – servers, networks and so on – that is necessary to deal with such a huge increase in traffic and maximise donations?

With the cloud.

Cloud computing keeps costs to a minimum for non-profits so that they can focus their resources on their cause.