Software-as-a-service, the process of delivering and accessing applications through the web has become the defacto method of software deployment.
End users want to access software on any device, anytime and anywhere. Independent software vendors want to be able to move toward a cloud based service model to meet customer demand, stay competitive and introduce recurring revenue streams.
The problem then is working out who should support the delivery of your software. At the outset there appears to be two options: either manage it in-house – requiring extra resource and expertise you may not possess– or work with a hosting or managed services provider.
In reality there may however be three options. Hosting providers only cover one part of the picture, the end platform, what they are not able to do is manage the application experience from the data centre to the end user’s device. This leads to a grey area where nobody is taking overall control for the application’s successful delivery. If there is an issue where performance is impacted or downtime occurs, this can turn into a finger pointing exercise between the host, the network provider, end users, and the software provider, as they seek to apportion blame on each other.
Managed services providers can provide the end-to-end infrastructure and management expertise to most effectively deliver your application. However, not all managed services providers are equal, and working with less evolved providers who don’t take the time to understand your business goals can lead to damage to your brand and revenue.