A customer's perspective on our event: Connecting Your Charity to the Future

This blog is used with kind permission from Sift Digital, a digital partner of Claranet’s. The original blog can be found here.

I recently spoke at Claranet’s ‘Connecting your charity to the future’ seminar, hosted on floor 35 of the Shard. Nice views and a great venue for some stimulating debate around the future of digital in the not-for-profit sector.

The context for my talk was all around digital governance, which I find myself speaking about and working on most of the time these days. It’s a fascinating area, agnostic of the sector you work in. All businesses are – to greater or lesser degrees – struggling to adapt to the new digital paradigm.

The audience were an interesting blend of IT, communications and marketing professionals from a wide range of organisations. This seemed like a good starting point as one of the familiar challenges we deal with frequently is the distance and tension that often exists between IT and communications functions. This opening gambit certainly drew a telling response from the crowd, who were keen to all work more closely together but were hindered by legacy systems, processes and lack of cohesive, integrated planning.

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