Understanding donor behaviour with the cloud

Only one in four charities use donor data to make decisions about the direction of their campaigns.[1]

And at the same time 58% of charities currently lack “basic digital skills”, according to the UK Business Digital Index 2015 report by Lloyds Bank.[2]

By moving towards a more digitally focused and data-driven way of fundraising, charities can learn huge amounts about their donors, their preferences and how they behave.

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